Co-Registration Brokers are the "Middle Men" in the online lead generation world. They have access to sites and networks to post your Ad to.
Before you decide to work with a (or more) broker you might want to concider a few things. You know your business best, so take your goals into concideration when you ask these questions:
- How are the leads/records delivered to you? Are the Leads delivered via email, FTP or in Real Time (offten the best solution)
- Are people being offered a free gift when they sign up? This is called "Incentivised" and could be positive (when you want to create brand awareness) and not so positive (these people might not really be interested in what you have to sell), depending on your goals.
- Are the boxes pre-checked? This is called opt-out in the online world. It means that the visitor to that site might find a page with offers, all already checked with "yes" and just clicks on OK. He/she might not even know that he/she has to uncheck the box if not interested in the offer. These records/leads are often the cheapest, as it does nt require much input from the prospect. Opt-in means that the visitor has to actualy check the box to receive your information, and is therefor much more likely to be really interested in what you have to offer. The double opt-in is the "secure" way to go, but also the least productive. With double opt-in the visitor has to actualy check the boc to receive your information, then gets an email from you in which you asks to confirm the registration. This method is really the most secure when it comes to spam complaints, but the least productive for your business, as most people will not confirm, for whatever reason (maybe they forgot that they requested the info or are just not willing to send this extra email)
- Can you decide on demographics? You might be interested only in Men from the US, age 40-60, with a certain houshold income. It will not be usefull then to have your ads display on a women-only site.
- Are you able to track your ads? The broker will most likely not reveil on which sites your ads will show, running the risk that you will try to go directly to that site, but he might be able to let you call it site 1, site 2, network 1, network 2. Like that you can do some testing and remove one of the sites or networks if they do not bring enough profit.
- How many records/leads can the broker deliver? Eventhough you would not want to go to the max straight away, you will need to know if you can build up on your current campaign.
One more thing you might want to think about is your budget. It does not really matter for most brokers if you need to start small (most serious bokers don´t might, that is). You will need to tell them though that if your budget is $500 for the month, not to spend it all in one day. Ask them to spead it out over the month. Like this you can do your testing and mak some addustments if needed.
One company I can recommand is Topica.