Saturday 13 January 2007

What exactly is Co-Registration?

Is it strange that the last few days, everybody in the online marketing world has been talking about Co-Registration, also known as co-reg and pay-per-subscriber service?

Not really! What is a little strange, though, that they started talking about it only now!

Co registration has been around for a while and is designed to increase product and company awareness in the online market and generate leads for direct sales. You can use co-registration to generate prospects for e-newsletter subscriptions, memberships, loyalty programs, catalog subscriptions, new product launches and more.

Co-registration helps you to:
-Understand your customers and markets
-Build a comprehensive database of interested consumers
-Maximize ROI
-Increase customer loyalty
-Build brand awareness
-Drive traffic to your website
-Improve the effectiveness of future marketing campaigns

Big companies like Wal-Mart, Universal Studios and GM have been using co registration very successfully for years. Still it has been rather unknown to the "small Business" online marketers.
Co registration is about placing an advertisement (usually three to six lines of text) for your company or product on high traffic websites. The short advertisement allows readers to request additional information about your product (could be your own or an affiliate product). Those who are interested in your service ”opt-in” to receive more information through an e-mail newsletter or other type of direct marketing campaign. When a visitor checks the box, you as a marketer, have permission-based access to potential customers who have requested information about your product or service. Due to this opt-in, you will have no issues with spamming them when sending your emails. Co registration allows you to build targeted databases of consumers interested in your products, services, company, brand or special offers.

The information collected by the co registration service typically consists of a name, e-mail address, date/time stamp, IP address, registering URL, and telephone number, if desired. Of course, the more info you request, the more you pay. Just to give you an Idea, the Industry average is $0.21 per lead for fist name, last name, email- and postal-address. Prices can go up to over $1 for a full record (as the brokers call it), including level of debt or health insurance etc.

Co registration services are often offered by "brokers" who will display your add to a network of sites. Depending on your budget, you will be able to get as much as 10.000 leads a month, all opted-in to your newsletter or service!

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